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Schaum's Quick Guide to Writing Great Short Stories
Great short stories the Schaum's way Write the kinds of stories that keep readers glued to the page from start to finish. Quickly and simply, this concise guide gives you clear explanations, proven tips and techniques—plus dozens of examples from …
How to Do Everything with Adobe Encore DVD
Create a full-fledged video DVD production on your computer with help from this step-by-step resource. Explore the workflow for an Encore project, including understanding DVD-compliant audio and video formats. Take advantage of tight integration …
The Event Marketing Handbook: Beyond Logistics & Planning
Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event—from webinars, tradeshows, product launches, and golf hospitality functions to user groups and customer conferences. In this handbook, …
Negotiation is a way of life for the majority of us. Whether we're at work, at home or simply going out, we want to participate in the decisions that affect us. Nowadays, hardly anyone gets through the day without a single negotiation, yet, few …
Despite the fact that coaching is fast becoming an essential skill that managers need to develop some find the shift to coaching difficult - and cling on to a command and control style of management. "Instant Coaching" will boost coaching skills …
Books > Business & Management > Management & management techniques
Virtual Working: Social and Organisational Dynamics
This book addresses the social and organizational dynamics which underlie recent technological and work developments within organisations, often referred to as 'virtual working'. It goes beyond a mere description of this new work phenomenon in …
"Surviving Your Thesis" is an invaluable resource for those undertaking a higher degree research qualification, as it describes clearly the challenges and complexities of successfully engaging in both the research process and thesis writing. …
Total Operations Solutions builds on concepts that were introduced in "Total Manufacturing Solutions," Basu and Wright (1997). It demonstrates how this holistic approach of operational excellence driven by a self-assessment methodology can be …
Self-Promotion for the Creative Person: Get the Word Out about Who You Are and What You Do
Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get …
It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how. This completely updated edition is filled with real, inspirational …
"Work-Out helped us to create a culture where everyone began playing a part, everyone's ideas began to count, and leaders led rather than controlled."—Jack Welch, "Jack: Straight from the Gut" Implement GE's legendary Work-Out technique for …
Put Options: How to Use This Powerful Financial Tool for Profit and Protection
Revolutionary Program for Dramatically Improving Your Stock Market Performance While Insuring Against Market Freefalls To increase their overall stock market returns, investors have been told for decades that they must first increase their risks. …
The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk
Time-Tested Techniques - Safe, Simple, and Proven Effective - for Building Your Own Investment Portfolio. "As its title suggest, Bill Bernstein's fine book honors the sensible principles of Benjamin Graham in the Intelligent Investor Bernstein's …
Research in Personnel and Human Resources Management
This series, publishes monograph length conceptual papers designed to promote theory and research on important substantive and methodological topics in the field of human resources management. Volume 23 of Research in Personnel and Human …
Books > Business & Management > Management & management techniques
How Brands Become Icons: The Principles of Cultural Branding
Based on an extensive examination of the historical records of legendary iconic brands, Holt (marketing, Oxford University) demonstrates that brands become icons not by highlighting unique features, but by addressing acute cultural contradictions …
What's wrong with being a "people pleaser?" Plenty! "A fascinating book... If you struggle with where, when, and how to draw the line between your own desires and the demands of others, buy this book!"—Kay Redfield Jamison, bestselling author of "…
How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
"Even after thirty-five years in this business, I found Think Like Your Customer to be loaded with powerful and proven advice, which I began putting to use immediately. This is a very practical guide to better understanding how your customers …
United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered
MOST EXECUTIVES KNOW their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company—and out in the marketplace. United We …
An in-depth look at the role of power and influence in organizations. Pfeffer demonstrates the necessity of power in mobilizing political support and resources to get things done in any organization, and he looks at the personal attributes and …
Risk Assessment and Decision Making in Business and Industry: A Practical Guide
Risk Assessment and Decision-Making in Business and Industry: A Practical Guide, Second Edition addresses the many aspects of risk/uncertainty process implementation. It covers four broad aspects of R/U: general concepts; implementation processes;…
Strategic Management of Technology and Innovation
The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the …
The fourth book in the acclaimed Games Trainers Play series includes a fresh collection of motivational activities for every training situation. New icebreakers, brain teasers, problem-solvers, and session closers are included, plus a host of …
Managing Strategy (Managing Universities and Colleges)
Higher education institutions are under increasing pressure to produce corporate and strategic plans, both for external audiences (such as funding bodies and other partners) and for the internal purposes of setting and achieving goals. They are …
unique exploration of children's relationships with consumer brands, this fully revised paperback edition of the bestseller is packed with previously unpublished data, numerous case studies, and exclusive interviews with the world's brand leaders.
1001 Ways to Market Your Services: For People Who Hate to Sell
"1,001 Ways to Market Your Services" provides "quick start" tips for the beginner and comprehensive new ideas for the advanced marketer—all easy, practical, and proven—for people who hate t market their business yet who know their company's …
Organization Development: Principles, Processes, Performance
Bridging the gap between heavy theory and heavy practice, "Organization Development provides an emphasis on performance and results in addition to an overview of tools, techniques, and processes. Covering basic steps such as marketing, start-up, …
Books > Business & Management > Management & management techniques
An inspiring, solution-oriented guide, "Emotional Unavailability" takes an upbeat look at why people form painful and unfulfilling associations and empowers them to find authentic emotional connections. Through real-life examples, quizzes, and an …
Liberating the Corporate Soul: Building a Visionary Organization
process blueprint for building a visionary organization with a values-driven approach, this book provides leaders with the tools they need to develop, implement, and monitor a values-driven corporate culture. Illustrations.
The Big Book of Business Games: Icebreakers, Creativity Exercises and Meeting Energizers
Business games are serious productivity tools. Together with icebreakers and group exercises, they can liven up stale meetings or presentations, spark group discussions, and teach important business lessons. In this exciting resource, two of …