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Technical Communication & the World Wide Web
"Technical Communication and the World Wide Web" is a collective of sixteen chapters designed to help technical communication teachers prepare their students for twenty-first century writing for the World Wide Web by providing advice and examples in
The Advanced Project Management Office: A Comprehensive Look at Function and Implementation
The Project Management Office (PMO) is a rapidly emerging concept in project management that has evolved in terms of its application, sophistication, and proven results. Most literature on the subject focuses on a specific facet or purpose of PMO…
Supply Market Intelligence: A Managerial Handbook for Building Sourcing Strategies
Supply Market Intelligence: A Managerial Handbook for Building Sourcing Strategies charts the course to success for executives who are seeking to lead their organizations to supply-chain maturity. This volume is intended for supply-chain …
Journalism in the Digital Age: Theory and Practice for Broadcast, Print and Online Media
Provides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. It also takes a highly modern approach, as the convergence of broadcast, print and online media require the learning of new skills …
How to Get Your Music in Film & TV
detailed look at how musicians, songwriters, publishers, and indie labels-producing every kind of music-can earn good money from placing their music into film and TV in the United States and beyond.
Embedded: Weapons of Mass Deception: How the Media Failed to Cover the War on Iraq
There were two wars going on in Iraq—one fought with armies of soldiers, bombs, and fearsome military force. The other was fought alongside it with cameras, satellites, armies of journalists, and propaganda techniques. One war was rationalized as …
A Practical Guide to Information Systems Strategic Planning, Second Edition
The foundation of a successful information systems strategic plan is the recognition that business direction and requirements must drive the IS strategy and computing architecture. A Practical Guide to Information Systems Strategic Planning, …
Antipatterns: Identification, Refactoring, and Management
AntiPatterns: Identification, Refactoring, and Management catalogs 48 bad management practices and environments common to software development, IT, and other organizations. The authors cover antipatterns of management, along with environmental/…
Implementing the It Balanced Scorecard: Aligning It with Corporate Strategy
The goals of an IT balanced scorecard include the alignment of IT plans with business objectives, the establishment of measures of IT effectiveness, the directing of employee efforts toward IT objectives, the improved performance of technology, …
Ethics and Media Culture: Practices and Representations
Ethics and Media Culture straddles the practical and ethical issues of contention encountered by journalists. The book's various contributors cover a diversity of issues and viewpoints, attempting to broaden out the debates particularly in …
Basics of Supply Chain Management
Supply Chain Management (SCM) was once a "pie in the sky" concept that could not be fully achieved. A key barrier was the cost of communicating with and coordinating among the many independent suppliers in each supply chain. SCM is possible …
Bollywood Cinema: Temples of Desire
India is home to Bollywood—and to the largest film industry in the world. Movie theaters are said to be the "temples of modern India," with Bombay/Mumbai, the center of Bollywood, producing some 200 of the 800 films per year that are viewed by …
Enterprise Business Architecture: The Formal Link Between Strategy and Results
critical part of any company's successful strategic planning is the creation of an Enterprise Business Architecture (EBA) with its formal linkages. Strategic research and analysis firms have recognized the importance of an integrated enterprise …
Tom Crone's classic text has been thoroughly revised by an impressive team of legal experts. It provides an essential source of reference for the key legal issues encountered by those who work in the media such as journalists, editors and …
Digital Sub-Editing and Design
This excellent book covers editing in the digital age, demonstrating the tools needed for effective text editing. Learn how to write powerful headlines and captions, and how to edit body text quickly and cleanly. It also concentrates on design in …
E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience
Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, …
An Introduction to Journalism: Essential Techniques and Background Knowledge
Anyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Those already employed in journalism or related areas will also find it useful as a reference book. …
The Associated Press Guide to Internet Research and Reporting
The final word on the rules of Internet reporting, this comprehensive guide will be the on-line style guide of choice for AP staff, stringers, and journalism students alike.
What difference does it make when a woman wields the camera? Has the gender issue been eclipsed by questions of race and class? Does feminist theory still make a contribution to practice? This wide-ranging volume of new work brings together women …
In this distinctive collection, the editors examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Contributions to this volume consider a wide variety of sites of image production—from …
Basic TV Reporting is a practical, easy to read guide to the skills needed to become a successful television reporter - arguably the most demanding and glamorous job in journalism. The book describes the role in detail, how reporters fit into the …
"Slate", one of the first online literary magazines, asks a different person to keep a diary each week. This volume is a collection of the best diaries, with contributions from distinguished writers, entrepreneurs, and artists. Illustrations.
Eyewitness: A Memoir of Europe in the 1930s
Having served as a foreign correspondent for the British newspapers the New Chronicles and the Daily Chronicle , Cox witnessed events in Russia, Austria, and Spain. In this memoir he discusses the rise of Hitler, the attack of the Spanish …
From Butler to Buffett: The Story Behind the Buffalo News
In 1873, a twenty-three-year-old entrepreneur named Edward H. Butler arrived in Buffalo, New York, to found a newspaper eventually called "The Buffalo Evening News. Under Butler's aegis the "News became one of the most successful newspapers in …
The Gathering of Infidels: A Hundred Years of the Rationist Press Association
In 1899, a small group of men under the leadership of Charles Albert Watts founded the Rationalist Press Association (RPA) in London. Its mission was, among other goals, to promote rationalism and secular education as well as to publish …
Moyers on America: A Journalist and His Times
Whether reflecting on today's climate of megamedia concentration, rampant corporate scandals, or religious and political upheavals, Moyers recovers the hopes of the past to establish their relevance for the present.
Feet to the Fire: The Media After 9/11: Top Journalists Speak Out
Zeroing in on a stunning lineup of firsthand sources, Borjesson presents a unique and fascinating record of self-examination by some of America's top working journalists. Illustrations.
Publishing Children's Books: The Complete Idiot's Guide
The comprehensive guide to writing, publishing, and selling for the ever-expanding children's market is now in a new and updated second edition.
Amazonia: Five Years at the Epicenter of the Dot.com Juggernaut
The entertaining story of the first five years of Amazon.com is recounted by employee number 55. "The most impressive aspect . . . is Marcus's sculpting of self into an everyman caught between two magnets—culture and commerce."—David Shields ("…
Managing Multiple Projects: Planning, Scheduling, and Allocating Resources for Competitive Advantage
"Details time-efficient and cost-effective strategies to evaluate, select, prioritize, plan, and manage multiple projects. Presents proven methods and practical applications for the development of successful project portfolios and prosperous …