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$61.95 See it at Cookbooks.com.au
Brands are increasingly important today because they help companies create compelling points of differentiation in an increasingly competitive marketplace. Until now, most books on branding have focused just on branded products and marketing …
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Catherine Seda helps readers discover how to effectively buy a top position on major search engines, avoid common pitfalls like poor- performing ad copy, and evaluate and correct low visitor-to-buyer conversions.
$45.95 See it at Cookbooks.com.au
How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you …
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What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This …
$85.00 See it at Cookbooks.com.au
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world …
$257.95 See it at Cookbooks.com.au
Explains the principles, logistics, and strategies of wine marketing and sales. From the basics of understanding the wine consumer, and the marketplace; to developing strategies through category management, design, and positioning; to …